It seems like everywhere I turn this past week, someone is writing about Covid-19. And I get it, there’s a lot to figure out and understand in this unprecedented time. People’s lives are being changed, whether they now have children at home for the next few weeks or they are working remote or their college classes are suddenly online or they are in quarantine or worse, they’re sick. It is a lot of change and everyone is trying to figure out and write about what comes next.
As bloggers and writers, we have a few things we should keep in mind. Below are my five steps to writing about Covid-19.
1. Fact Check
One of the most important things to do right now is fact-check your posts. If you are writing about statistics, accounts, cases, reactions, or ways to prevent, make sure you are using reliable sources. Right now is not the time to be using questionable resources to try and drive followers. (There is never a good time, let’s be real) Your followers will be implementing the ideas you write about, or telling these stories to friends, relatives, and acquaintances. You want them to be spreading true and helpful information, not something that could get someone sick or worse. Bonus points for linking all of your sources!
2. Keep your audience in mind
This is not the time to be dumping loads of information on your readers that is not relevant to their lives. Trust me, they are being overloaded right now. Make sure your articles are targeted specifically to your niche and audience. If you write about parenting, talk about things parents can do with their kids during this three week break. If you write about food, talk about meals that can be made with your regular staple ingredients. If you write about travel, talk about what travel looks like right now. Stay in your niche, as tempting as it is to post about anything and everything.
3. Share your story
Don’t be afraid to tell people that this is affecting you as well. People want authenticity and ideas. In blogging, it tends to be helpful if your audience relates to you, but especially now. Covid-19 is affecting you somehow. Don’t whine, but be factual. It can be a single post or it can be small tidbits to sprinkle in a bunch of posts, whatever feels natural.
4. Don’t try to break news
A blog or website is not the place for breaking news updates. People are receiving this through news sources and the posts will time out. There is little re-read value for these type of posts so you will see little traffic on them after the first few hours. Instead, write articles for your readers about what they can do in regards to the news being brought. If you’ve just been informed that K-12 schools are closing, talk about what parents can do. Don’t try to be the one to inform people that schools are closing.
5. Don’t make every article about Covid-19
Yes, Covid-19 is impacting many areas of life, but if the only thing your blog is talking about is Covid-19, people may stop listening. We are being inundated with information right now and that can be overwhelming. Try instead to have it be a single piece or something mentioned within your articles, rather than a focal point of your stories.
I hope these tips help as you write and continue to think about writing about Covid-19. If you have any other tips or thoughts, please share below in the comments!